ChatGPT ads arrive in the EU: what the launch means
Ads inside ChatGPT reached 31 European countries on 24 August. Here is what can be bought, what cannot, and why that difference decides your budget.
ReadInsights.
Whitepapers, short pieces and what we notice in our conversations. Written for leadership, not for engineers.
Whitepapers.
Free. In return you sign up for the newsletter, which you can leave at any time. Both reports are in Danish.
What we notice.
Short notes from our conversations with Danish companies. Dated, so you can see when we saw it.
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The question has moved from what to who
A year ago, leadership asked what AI can do. Now they ask who in the company should own it. That is a good sign: it means they are ready for a plan.
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Employees are further ahead than leadership thinks
In most first conversations it turns out that someone already uses AI every day on their own. That is not a problem to stop, but experience to collect.
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The first gain is rarely the one expected
Companies come to automate customer service and leave with a plan for something else entirely. The biggest hours are often in workflows nobody thought of as an AI task.
From the Journal.
Short pieces on AI in operation, written by people who run it.
Agent to agent: what the A2A protocol means for SMEs
A2A lets one company's AI agent deal directly with another's. Here is what that changes for small and medium businesses in Europe, and what to do this year.
ReadClaude Epic: what to expect from the next model series
Anthropic has announced no series called Epic. We use the name as a placeholder and ask what the pattern of 2026 says about the generation that follows.
Read30 minutes. No preparation.
A list of your low-hanging fruit, and an honest view on whether you should start now.