Terms of service

These terms govern the services Valiss AI provides. By engaging with us, by running a Signal audit, signing an order, or starting a monthly engagement, you agree to them. They are written in plain language. If anything is unclear, write to hello@valiss.co.

1. Who we are

Valiss AI is operated by Trustbox ApS, a Danish private limited company (CVR no. 37588822) with registered address at Lyngbyvej 83 A, 2100 Copenhagen, Denmark. References to "Valiss AI", "we", "us", or "our" in these terms mean Trustbox ApS trading as Valiss AI.

2. The services

We provide AI visibility services (Signal, Scale, Surge, Summit) as well as other services, including AI customer service, AI booking systems, AI marketing, training, and custom-built AI solutions. The content and pricing for each service are set out on our website or in a separate quote or statement of work at the time of order, which forms part of the agreement. In the event of a conflict, a signed statement of work takes precedence over these general terms.

3. Engagement, pricing and payment

Each engagement begins when you confirm in writing, by email, signed proposal, or order form. Prices on this English-language site are quoted in EUR (Danish-language pricing in DKK) and exclusive of VAT unless stated otherwise.

Danish VAT (25%) is added on invoices to Danish customers and to private individuals in the EU. For VAT-registered businesses in other EU member states, invoices are issued under the EU reverse-charge mechanism (no VAT added; your valid VAT number must be supplied at the time of order). For customers outside the EU, invoices are issued without VAT.

Invoices are issued in advance for one-off engagements (Signal, Scale) and monthly in advance for ongoing engagements (Surge, Summit). Payment terms are net 7 days from invoice date.

If the customer pays by card or through a payment provider (e.g. Stripe), the customer authorises us to charge the agreed amounts automatically for ongoing engagements until the engagement is terminated in accordance with section 4.

Late payment carries interest from the due date at the rate set under the Danish Late Payment Interest Act (Renteloven), currently the Danish National Bank's lending rate plus 8 percentage points, and reminder fees in accordance with the same Act. If an invoice remains unpaid more than 14 days past the due date, we may suspend the engagement; if unpaid more than 30 days past the due date, we may terminate it and refer the matter to collection.

4. Minimum commitment, renewal and cancellation

Scale and Surge have a minimum commitment period of three months from the start date. Summit is agreed individually. During the commitment period, the engagement cannot be cancelled for convenience.

After the commitment period, ongoing engagements (Surge, Summit) continue automatically on a month-to-month basis until terminated. Ongoing engagements may be terminated by either party with at least 30 days' written notice to the end of a billing period. Fees already paid for a period in progress are non-refundable.

5. Deliverables and timelines

For Signal, we deliver the audit report and the 30-minute walkthrough within five business days of order, conditional on receiving the information we need. For Scale, scope and timeline are agreed in writing before the engagement starts. For Surge and Summit, monthly deliverables are agreed at the start of each month.

A deliverable is deemed accepted when the customer approves it in writing, or no later than 7 calendar days after delivery if the customer has not raised specific written objections before then. If the customer fails to provide required information or access on time, deadlines are extended accordingly and agreed fees are unaffected.

6. Scope and additional work

The agreement covers the scope described in the quote or statement of work. Work beyond that, including additional revision rounds beyond the agreed number, new requests, or changed scope, is agreed and invoiced separately.

7. Third-party costs

The services and Solutions may require third-party products and services, including domains, hosting, licences, plugins, themes, payment providers, and usage-based consumption at AI and API providers. Such costs are not included in our fees unless expressly stated in the quote or statement of work.

The customer bears all such ongoing third-party costs, either by paying the provider directly or by pass-through invoicing from us. If a third party raises its price, or usage-based costs arise (e.g. AI tokens or API calls), these are borne by the customer. We may require the customer to open and pay for necessary third-party accounts in the customer's own name, and we are not liable for consequences of the customer failing to pay for such services on time.

8. Websites and custom-built solutions (Custom SaaS), scope

This chapter (sections 8 to 14) applies to all websites, web applications, custom-built AI solutions, booking systems, automations, integrations, and similar software that we develop, set up, or configure for the customer (collectively "Solutions").

In the event of a conflict between this chapter and the other sections, this chapter takes precedence with respect to Solutions. A signed statement of work takes precedence over both.

9. Delivery "as is" and no functional warranty

Solutions are delivered "as is" and as available. We do not warrant that a Solution is free of defects, uninterrupted, free of vulnerabilities, compatible with every browser, device, screen size, operating system, or third-party system, or fit for a particular purpose beyond what is expressly described in the statement of work.

The functionality of a Solution is that described in the statement of work at the time of delivery. Once a Solution is accepted, including by automatic acceptance after 7 days under section 5, we have no obligation to remedy defects free of charge, and all subsequent work, including bug-fixing, adaptation, updating, and further development, is agreed and invoiced separately under section 6.

10. Functionality and third-party dependencies

Solutions may depend on third-party services, APIs, platforms, plugins, themes, payment and AI providers, whose availability, pricing, terms, and behaviour are outside our control.

We are not liable if a Solution ceases to function in whole or in part as a result of changes, price increases, outages, shutdowns, or discontinuation at a third party. Recovery or adaptation resulting from this is additional work under section 6 and is invoiced separately.

11. Hosting

For websites we deliver, hosting is included free of charge for the first two months from go-live. After that, the customer is responsible for arranging and paying for hosting. We are happy to assist with migration and setup; such assistance may be invoiced separately. If the customer does not take over hosting in time, the Solution may be taken offline without liability on our part.

We do not guarantee any particular uptime, speed, or availability unless expressly agreed in a separate, paid agreement.

12. Maintenance, operation and support

Ongoing maintenance, operation, monitoring, updates, security updates, backup, and support of a Solution are not included in the deliverable and require a separate, paid maintenance or service agreement.

Without such an agreement, we take on no obligation to maintain, update, monitor, secure, host, or support the Solution, and we are not liable for downtime, defects, vulnerabilities, data loss, or missed updates. The content, scope, response times, and price of maintenance are set out in each individual service agreement.

13. Handover and transfer of Solutions

The customer may take over the operation of a Solution by agreement. If the customer takes over operation and no active, paid service agreement is in place, the Solution is taken over "as is", and our responsibilities and obligations regarding the Solution cease entirely from the point of handover, including responsibility for operation, uptime, defects, security, updates, and backup.

We retain all intellectual property rights in the Solution, including source code, prompts, configurations, scripts, data models, and underlying methodology, under section 25. The customer receives only a non-exclusive right of use for as long as a relevant engagement is active and paid.

Full or partial transfer of rights, including delivery of source code for ownership, occurs only if expressly agreed in writing and separately paid for (buy-out), and ownership passes only upon full payment thereof. The customer retains ownership of its own brand, content, and data.

14. Security and backup for Solutions

The customer is responsible for its own accounts, domains, and access, and for backing up its own data and the Solution when the customer operates it, or where no active, paid service agreement expressly including backup is in place.

We are not liable for losses, outages, hacking, data loss, or security breaches arising after handover, or resulting from the customer's systems, third-party access, or lack of backup.

15. Customer responsibility for AI agents and automated output

Where we deliver AI agents, chatbots, customer-service or booking solutions, or other automated solutions that communicate with or take actions towards the customer's own customers and users (collectively "end users"), the customer is responsible for testing and approving the solution in writing before go-live.

AI-generated output may contain errors, inaccuracies, or misleading responses. The customer maintains reasonable ongoing oversight of the solution and is responsible for the solution's responses, recommendations, and actions towards end users, including any agreements, bookings, or commitments made by the solution. We are not liable for the content of automated output or for decisions made by end users or the customer on the basis of it.

AI solutions do not constitute professional, legal, financial, medical, or other expert advice unless expressly agreed, and must not be used as such.

16. AI transparency

The customer is responsible for complying with applicable rules on artificial intelligence, including the EU Artificial Intelligence Act (AI Act), in its use of the delivered solutions. This includes, among other things, informing end users that they are interacting with an AI system where required.

We are happy to help configure the solution to support such requirements, but the customer is responsible for the specific use and for assessing which obligations apply to the customer's own use.

17. Acceptable use and AI-provider policies

The customer must not use the services or solutions for unlawful, misleading, infringing, or harmful purposes, for unsolicited bulk messaging (spam), or in a manner that violates applicable law or the rights of third parties.

The customer's use must comply with the terms of use and acceptable-use policies of the underlying third-party AI providers and other services, under section 24. If the customer's use causes a third-party service to restrict, suspend, or close access, or exposes us to claims or sanctions, this is the customer's responsibility and risk, and the customer indemnifies us against it. We may suspend or discontinue a solution used in breach of this section.

18. Consent for marketing and communications

If the solutions are used for marketing or outbound communications, including email, SMS, telephony, or messaging services (e.g. via Stripe, Twilio, Telegram, or email services), the customer is responsible for obtaining the necessary valid consent from recipients and for complying with the Danish Marketing Practices Act, data-protection rules, and other rules on electronic communications.

The customer warrants the lawfulness of the recipient lists and content it uses, and indemnifies Valiss AI against claims arising from the customer's marketing or communications.

19. Refunds

For one-off engagements (e.g. Signal and other single deliverables), no refund is given once the deliverable has been approved, including by automatic approval after 7 days. Fees paid for work performed are non-refundable. Ongoing engagements follow the commitment and cancellation rules.

20. Price changes on ongoing engagements

After the commitment period, we may change prices for ongoing engagements with at least 30 days' written notice. If the customer continues the engagement after the change takes effect, the new price is deemed accepted.

21. Suspension

We may suspend access and deliverables in the event of the customer's material breach, including non-payment or failure to cooperate, until the matter is remedied.

22. Your obligations

You agree to provide the access and information we reasonably need to run the audit and produce the deliverables, typically your website URL, your category, and any third-party access we explicitly request. You are responsible for the accuracy of information you provide and for ensuring you have the right to share it with us.

23. Customer warranties and indemnity

The customer warrants that the material, data, and access it provides are accurate and do not infringe third-party rights or applicable law. The customer indemnifies Valiss AI against third-party claims arising from the customer's material or the customer's use of the deliverables in breach of the agreement.

24. Subcontractors and third-party AI

We may use subcontractors, third-party AI tools, and other third-party services and infrastructure to deliver the services, depending on the individual project. This includes large language models and AI services such as OpenAI, Anthropic, Google (Gemini), Qwen, Kimi, Meta, GLM, and ElevenLabs, and services and infrastructure such as Microsoft, GitHub, Telegram, Hostinger, Vercel, Sanity, Formspree, Stripe, and Twilio, among others. We are not responsible for the availability, changes, pricing, or output of third-party platforms.

We are not liable for errors, inaccuracies, defects, delays, downtime, interruptions, or losses caused in whole or in part by third-party providers or their AI models, including erroneous, incomplete, or misleading output (so-called "hallucinations"). The behaviour and output of AI models are controlled by the relevant third parties and may change without notice and outside our control. The customer is responsible for checking and validating output before it is used.

25. Intellectual property

The audit reports, recommendations, and other written deliverables we produce are licensed to you for use in your own business operations and internal commercial purposes. We retain ownership of our underlying methodology, scoring models, and tooling. You retain ownership of your own brand, content, and data.

For custom-built AI solutions, software, booking systems, automations, prompts, configurations, and similar deliverables, Valiss AI retains all intellectual property rights. The customer receives a non-exclusive right of use for as long as a relevant engagement is active and paid. The customer acquires no ownership of any part of a custom-built solution unless full or partial transfer of rights is expressly agreed in writing and separately paid for. On termination of the engagement, the right to use components that have not been separately paid for lapses, unless otherwise agreed.

26. Personal data and data processing

To the extent we process personal data on behalf of the customer as part of the services, the customer is the data controller and Valiss AI is the data processor. Processing takes place only on the documented instructions of the customer and in accordance with the General Data Protection Regulation (GDPR) and Danish data-protection law.

The parties enter into a separate data processing agreement when we process personal data on behalf of the customer. The data processing agreement takes precedence over these terms with respect to the processing of personal data. We may use sub-processors in accordance with the data processing agreement.

The customer warrants that a valid legal basis exists for the personal data the customer makes available or has us process, and that the customer has met its information obligations towards data subjects. The customer indemnifies Valiss AI against claims arising from the customer's failure to comply with data-protection rules.

The customer is solely responsible for how the customer processes personal data about its own customers and users, including the lawfulness thereof, and for how such data is collected, stored, shared, and used. The customer is further responsible for assessing and ensuring that the AI services and other third-party tools used process the data correctly and in accordance with applicable law and the customer's own obligations. We are not responsible for the output or accuracy of AI services or for whether personal data is processed correctly by such services.

For specific projects, we may use various third-party services and platforms under section 24 (e.g. AI providers, hosting, forms, payment, and communications services). The processing of personal data in such services is governed by the third party's own terms and data processing agreements, which determine how data is processed in each individual project. The customer accepts that such third parties are used as data processors or independent controllers, and that their data processing agreements apply. We are not liable for these third parties' processing of personal data.

We treat information as confidential under section 27 and apply appropriate technical and organisational security measures.

27. Confidentiality

We treat the information you share with us as confidential and will not share specifics of your engagement with third parties without your permission. We may reference the fact that we have worked with you in general portfolio descriptions unless you ask us not to.

28. Limitation of liability

We aim to deliver clear, useful, and accurate AI visibility audits and recommendations. AI search behaviour evolves rapidly and outcomes depend on factors outside our control. Our total liability to you under or in connection with these terms is limited to the fee you have paid for the specific deliverable or order to which the claim relates. We are not liable for indirect or consequential losses, including loss of profit, business, or data.

We do not guarantee any particular AI visibility, ranking, mention, or business outcome. The behaviour and output of AI models are controlled by third parties and change continuously outside our control.

29. Termination for breach

Either party may terminate an engagement in writing if the other materially breaches these terms and fails to remedy the breach within 14 days of being notified. On termination, you pay for work performed up to the termination date. This is separate from the routine cancellation flow in section 4.

30. Data and offboarding at termination

On termination of an engagement, the customer may within 14 days request delivery of its own data in a commonly used format, to the extent we hold such data and delivery does not infringe third-party rights. After that, we may delete the customer's data and close access without further notice.

We are not obliged to retain the customer's data after termination and are not liable for losses arising from deletion after the deadline. Data processed in third-party services follows the terms of the relevant service under section 26. Assistance with export or migration beyond the above is invoiced separately.

31. Complaint deadline

Any claim against Valiss AI must be raised in writing without undue delay and no later than 14 days after the deliverable was delivered. Claims raised later lapse.

32. No offset or withholding

The customer may not withhold payment or set off amounts due on the basis of objections, claims, or disputes, unless established by a final ruling.

33. Advisory nature

Our reports, analyses, and recommendations are advisory. The customer makes its own business decisions and is responsible for how the deliverables are used. We are not liable for decisions made on the basis of the deliverables.

34. Insolvency termination

We may terminate or suspend an engagement with immediate effect if the customer enters bankruptcy or restructuring proceedings, suspends payments, or otherwise becomes insolvent.

35. Non-exclusivity

The agreement is non-exclusive. We may provide similar services to other customers, including within the customer's industry or category.

36. Customer's systems and backup

The customer is responsible for its own systems, accounts, domains, and for backing up its own data. We are not liable for losses arising from the customer's systems, third-party access, or lack of backup.

37. Compliance with third-party terms

The customer is responsible for complying with the terms of the third-party platforms involved in the deliverables. We are not liable for the consequences of changes to such platforms or their terms.

38. Experimental features

New, experimental, or beta features and early access to new AI tools are provided "as is", without warranties.

39. Changes to methods and tools

We may change our methods, tools, subcontractors, and workflows at any time, provided the agreed scope and quality are maintained in all material respects.

40. Obvious errors

Obvious clerical, pricing, or calculation errors in quotes, invoices, or on the website are not binding and may be corrected.

41. Force majeure

Neither party is liable for failure to perform due to circumstances beyond its reasonable control, including outages at third-party AI providers, internet or power failures, government intervention, labour disputes, or similar.

42. Non-solicitation

During the engagement and for 12 months thereafter, the customer may not actively solicit or hire employees or subcontractors that Valiss AI has used for the work, without prior written agreement.

If the customer breaches this, the customer pays a liquidated penalty of DKK 250,000 for each breach. For a continuing breach, a new penalty falls due for each commenced month the breach continues. Payment of the penalty does not end the breach, and Valiss AI may also require the breach to cease and claim damages to the extent that the documented loss exceeds the penalty.

43. Assignment

The customer may not assign its rights or obligations without our written consent. We may assign the agreement to an affiliated company or in connection with a business transfer.

44. Notices

Notices under these terms may be given by email to the parties' stated addresses and are deemed to be in writing.

45. Partial invalidity

If any provision is wholly or partly invalid, this does not affect the remaining provisions, and the invalid part is replaced by a valid provision closest to the original intent.

46. Entire agreement

These terms together with the relevant quote or statement of work constitute the entire agreement between the parties and supersede prior agreements and representations on the same subject.

47. Changes to these terms

We may update these terms occasionally. We will publish the updated version on this page and update the "Last updated" date. Changes apply to engagements ordered after the publication date.

48. Governing law

These terms are governed by Danish law. Any dispute we cannot resolve through good-faith conversation will be settled by the Danish courts, with the City Court of Copenhagen as the court of first instance.

49. Contact

Questions about these terms: hello@valiss.co. We reply within one business day.